What was Tab thinking?

Remember Tab?

I’m not a big soda drinker.  But I can remember my folks consuming this product by the gallon.  It was the early 1970s.  I remember asking my mom, “Do you like Tab?”  She said, bluntly, “No. It’s pretty bad.”

Years later, I saw it in the grocery store and bought it for a party I was having. I thought it would be funny.  Kind of a novelty.

Suffice to say, I ended up throwing away the six packs after the party. Apparently everyone else thought it was pretty bad.

A few years ago, I stumbled across this ad for Tab. I think it came out in 1972.  It’s a classic.  I can’t believe that it aired.  Or at least, I can’t believe that network executives didn’t get an earful from the women’s lib movement.

Check it out.