The Unintended Consequences of Google Ad’s Keyword Changes

Suppose you want to go camping.  Not just any camping trip. But you want to camp in one of the nation’s best, most majestic and beautiful locations:  Yosemite National Park in California. But, let’s also pretend you know nothing about camping, let alone how to camp at Yosemite.  What would you do?   Well, you’d almost