From the initial light of the torch, the Olympic ratings thus far are scoring gold. The Opening Ceremony was an automatic winner on Friday night. The average HH rating during the four hour long broadcast was 24.0 with a 40.4 share; in addition the Opening Ceremony won across all demos by a wide margin delivering 2
American swimmer Michael Phelps and Jamaican track athlete Usain Bolt were the main draws at the 2008 Beijing Olympic Games. Particularly, audiences at the TV sets increased with each gold medal Michael Phelps put around his neck. In London, both Phelps and Bolt will have strong competition from their teammates as well as other athletes,
Who says TV isn’t the most powerful medium there is – no one hear at Gillespie Group, NBC or any other broadcast station. With the airing of the 2008 Beijing Olympic Games, NBC 10 had some extremely impressive ratings. The network paid a huge sum of money to have the rights to broadcast the games,
