Consumers Want Brand Authenticity

Advertising and marketing to a desired audience can be a tricky action to effectively take.Many consumers want to see authenticity in the brands they choose. Brands that are transparent about their values and practices and use honest methods of communications are favored by more and more people.  Brands are perceived as authentic if they can

Ready for Primetime?

A decade ago the sitcom was king. Today – reality rules.  Crime dramas are still fan favorites and comedies are trying to make a comeback.  What programming genres continue to keep viewers tuned in?