Olympic Games: London 2012

From the initial light of the torch, the Olympic ratings thus far are scoring gold. The Opening Ceremony was an automatic winner on Friday night. The average HH rating during the four hour long broadcast was 24.0 with a 40.4 share; in addition the Opening Ceremony won across all demos by a wide margin delivering 2

The 2012 London Olympic Games

American swimmer Michael Phelps and Jamaican track athlete Usain Bolt were the main draws at the 2008 Beijing Olympic Games. Particularly, audiences at the TV sets increased with each gold medal Michael Phelps put around his neck. In London, both Phelps and Bolt will have strong competition from their teammates as well as other athletes,