Google Ads

Advanced Advertising Paves The Way For Successful Campaigns

Two recent articles in Marketing Architects discussing both Google Ads and television advertising reinforced Gillespie Group’s commitment to the practice of “advanced advertising.” Advanced advertising is understanding that each part of a successful advertising campaign must have a cohesive, unified message that drives the media strategy and vice versa. . Media and message work together

The Unintended Consequences of Google Ad’s Keyword Changes

Suppose you want to go camping. Not just any camping trip. But you want to camp in one of the nation’s best, most majestic and beautiful locations: Yosemite National Park in California. But, let’s also pretend you know nothing about camping, let alone how to camp at Yosemite. What would you do? Well, you’d almost

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