The Super Bowl is not only one of the biggest nights in professional Football, but also in advertising. For some, the commercials are their reason to tune into the Super Bowl at all.
With many many eyes tuning into the game, this is a great opportunity for brands to get their messages to a large audience. Of course, it comes at a steep price.
Fox revealed that for a 30-second spot, it would cost advertisers $5.2 million. For a 60-spot, that price tag rises to $11.2 million. We also already know President Donald Trump and former mayor of New York Mike Bloomberg have both put up big bucks to run presidential campaign ads. But, we are mainly looking forward to the fun ads so we can talk about them at work the next day.
Keep your eyes peeled for a lot of familiar faces. So far, we can expect to see Mr. Peanut (1916-2020) fatally sacrifices himself so Wesley Snipes and Matt Walsh can live. Sam Elliot and Lil Nas X compete in a dance-off over Doritos. John Krasinski, Chris Evans and Rachel Dratch remind you they’re from Boston in a Hyundai spot. See more of the already released ads here before the big game.
Super Bowl LIV airs this Sunday, February 2, 2020 at 6:30 p.m. EST. The San Francisco 49ers take on the Kansas City Chiefs in between commercials.