All good things must come to an end. The International Creativity Festival in Cannes, France, has finally ended. During the course of the festival, brands and marketers from across the globe were rewarded for their hard work. Here is your Cannes 2013 wrap-up.
Advertising Down Under Ends Up On Top
We have been talking about it all week and it turns out so were the judges in Cannes. McCann Melbourne’s “Dumb Ways To Die” took the show winning a record breaking five Grand Prix including, film, PR, direct, radio and integrated.
Advertiser Of The Year: Coca-Cola
As we have highlighted before, Coca-Cola ran several innovative global campaigns this past year, which makes it no surprise that they are this year’s Advertiser of the Year. In a recent interview, Jonathan Mildenhall, head of global creative at Coke, explains how agencies have helped Coke evolve through product and technology innovation.
Ogilvy Goes Big and Goes Home With Four Grand Prix
Ogilvy & Mather in Brazil won the Grand Prix in Promo and Activation for their “Immortal Fan” campaign that helped to drive organ donations up 54%.
Ogilvy & Mather in Brazil also won the Titanium Grand Prix for Dove’s “Real Beauty Sketches” which shows women they are more beautiful than they think.
Ogilvy Paris won the Outdoor Grand Prix for their work with IBM and Ogilvy Amsterdam won the Media Grand Prix for their “Why Wait Until it’s Too Late?” campaign for Dela; we mentioned both in our other Cannes blog post.
Paralympics “Meet The Superhumans”
British TV network channel 4 wants you to “Forget everything you thought you knew about strength.” With a clear message and the effective cinematography “Meet The Superhumans” won the Film Craft Grand Prix.
World’s Best Commercials from 2012-2013
Just over 108 million people watched the Super Bowl this year when the Baltimore Raven’s defeated the San Francisco 49ers. However, a study done in 2010 years show that more people watch for the commercials than they do the game. If you’re one of these people who prefers the commercials, then you cannot miss the top commercials, according to Cannes judges, from 2012-2013.