News & Updates

The Timing Of Coming Out On Top Of A Pandemic

In marketing and advertising, these two separate disciplines of  “marketing” and “advertising” each elevate awareness of particular brands. The data gathered from advertising campaigns is used to attribute key points of success within said campaigns. Effective advertising works and elevates brands into the mainstream of consumer products. Sometimes, timing trumps advertising when certain needs need

Quibi Debuts Amid COVID-19 Crisis

Quibi, the video app made specifically for and only available on smartphones, launched Monday April 6, 2020. The founders, Jeffrey Katzenberg and Meg Whitman, have spent the last two years finding investors to help kick in $1.8 billion as well as producers and stars for the short content now available on the platform. Many high-profile

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COVID-19’s Effect On Businesses

COVID-19, or more colloquially referred to as coronavirus, significantly changed most aspects of our lives in the last few weeks. Schools moved to distance learning from home, many businesses have closed, our government has taken action to help slow the spread and we all feel a little uncertain about the coming weeks.  For our clients,

Of Cars and Covid Part 2: The Post-Coronavirus World

In just a week the situation facing the entire United States has seen still more dramatic and unprecedented changes.  From shelter-in-place orders to stimulus bills; from new projections on the virus to the harrowing challenges facing our healthcare workers; the world looks very different today than it did even last week.   Here are some bullets